According to the reports of Reverie language technologies, digital users are mostly engaged in languages like Marathi, Telugu and Bengali and the engagement is much higher than Hindi users.
The judgement is on the basis of the average number of words used by the people in a specific language. The result crossed the users of Hindi and regional languages topped the table and users in the Marathi language have shown the utmost online presence.
Apart from the major languages in India, minority languages such as Bodo, Sindhi, Dogri, Maithili are also widely used.
“Users prefer their mother tongue languages to communicate, surf and so they are seen to be engaged in their respective regional languages on the digital platforms,” said Rishi Kudale, marketing head, Reverie Language Technologies.
“Almost 99% of Indian language users access the internet from their phone and that is the reason why we took up the project to check out the most preferred languages of the users,” he added.
“This data point shows us that users of these languages, especially Marathi and Telugu, which already have an inherent linguistic tendency towards longer words, show greater propensity to engage with digital services and platforms, driving usage beyond mere passive content consumption, into active usage territory,” the report added.
The tech support available for the Non-Hindi language users is low but their engagement is variably high instead of lesser options available. Over 22% of Indian language users own high-end smartphones, breaking the misconception over vernacular language users and their spending pattern.
Nowadays even smartphones are available with different regional languages which have moved the user closer to the internet. About 69% of Indian language internet users are from towns with less than 1 Lakh population.